Danny O’Neil spent more than 20 years covering sports in Seattle, first as a reporter and later as a radio host.

He covered three Super Bowls, was one of 50 media members asked to vote for the NFL’s annual awards, and once tried to convince Shaquille O’Neal to go along with a bit in which they would be lost cousins separated by a typo. Shaq passed, but he did laugh, though, and put his gargantuan hand on Danny’s shoulder.

Now based in New York, Danny uses the skills and techniques he learned as a journalist to tell more personal stories.

In addition to his own editorial projects, he works with founders, executives and aspiring thought leaders, turning their ideas, their expertise and their ambition into articles, bios, even book-length memoirs that build legacy and grow a digital presence.

If you’ve got a story, and you’re looking for the best way to tell it, we should talk.